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Current insights, resources, inspiration, and ideas that will help take your Customer Success team to the next level.
Net Revenue Retention (NRR) is a very valuable CS metric. However, measuring success over a longer term may require more sophisticated metrics such as Customer Lifetime Value.
RICK ADAMS:
My prediction for 2022 is that we’re gonna go further and look at overall Customer Lifetime Value.
So, NRR is about… have we increased the revenues on average with our customer this period over last period, alright? But that is still a short-term look, right? Right now, what is the position?
But what about over the term? What about over the long term? How long can we retain that customer as a customer for as well as how much can we sell to that customer — combined. The combination of retaining the customer, plus getting more revenue per sale to that customer… that is what equals true, ultimate value to the business. So, I think that we will see this trend continue with yet more sophisticated ways of calculating that internally.
Co-founder, SmartKarrot
Join Prithwi Dasgupta in his pursuit of Customer Success for All as he tracks the paths of trailblazers and unlocks founder insights. The Customer Success Intelligence Podcast is meant to spark conversation and ignite the CS community.
Follow along and share your thoughts.
Episode 23
01:15
April 21, 2023
Sue Nabeth Moore
Co-Founder, Success Chain
Episode 22
01:04
April 20, 2023
Paul Henderson
Director
Episode 21
02:07
April 18, 2023
Seth Dovev
Episode 20
01:45
April 17, 2023
Seth Dovev
Episode 19
01:23
March 30, 2023
Sue Nabeth Moore
Co-Founder, Success Chain
Episode 18
02:20
March 29, 2023
Sue Nabeth Moore
Co-Founder, Success Chain
Jason C. Whitehead
Co-Founder, Success Chain
In Episode 26, our CEO chats with Irit Eizips about the evolution of AI-Powered Customer Success.
Current insights, resources, inspiration, and ideas that will help take your Customer Success team to the next level.
We survey CS Teams from all over the world to get their feedback on current industry trends and what they see for the future of CS.